I would argue that if you are only using digital platforms to present your work samples, you are selling yourself and your work short. For many designers, presenting work is as easy as slinging a tablet in a bag!īut is the smart digital device becoming the modern equivalent of the black “faux leather” portfolio case? Are people already getting bored of seeing this presentation format? Nowadays, the black portfolio sample case has largely been replaced by a smart digital alternative. In a world of uniformity, graphic design portfolios have to stand out to impress and these black portfolios just didn’t cut it anymore. They became so common and so run-of-the-mill that creatives just stopped using them. Your clients want a graphic designer that can help them get their message to the audience.Do you remember the days of those black “faux leather” ring-binder portfolio cases with the shiny plastic sleeves? The slightly depressing look of a standard “faux leather” ring-binder case! It’s not enough to just be creative if that creativity makes it difficult to understand or utilize your portfolio. Final ThoughtsĪlthough you will need to break the mold if you want to craft a truly creative printed portfolio, remember not to sacrifice functionality. Providing the audience a chance to experience the portfolio with their hands as well as their eyes makes the work much more appealing and memorable. In this example portfolio, the artist uses a series of different techniques to provide interaction-from creative die cutting and embossed effects, to the uniquely built carrying case that opens both drawers at the same time. Since printed portfolios are physical objects, they offer an advantage over digital portfolios by stimulating the sense of touch. The more senses affected, the stronger the memory becomes. When we discover something for the first time, we use all five of our senses in unison to create a sense memory. You can exploit this Achilles’ heel in your clients by giving your portfolio a secondary function so that they will want to hold onto it for longer. The only way for clients to get rid of a physical portfolio is to throw it away to many people, that can seem like a waste. The physicality of a printed portfolio makes it hard for a client to part with it, even if their initial impression of you is chilly. When the samples in a print portfolio are as sharable as possible, they’re that much more likely to be exposed to others. The prints double as postcards, allowing the client to send the artist’s work to others or even display it as décor. Take the example portfolio, which contains several different loose prints of the graphic designer’s work divided into different envelopes. But the works from your printed portfolio can also be shared, so long as you design your portfolio in such a way that allows for it. One of the perceived benefits of an online portfolio is that each piece of work you share online can stand on its own it can easily be shared through social media or displayed on other sites. It’s not just about the end result but also the work that went into it. Remember how your teachers in school always told you to “show your work?” Knowing how something was made and learning about the process that the artist undertook can help the audience to become more personally invested in it. This sort of picture book quality allows the audience to become invested as they follow the story of how the work came to be, in a format that is easy-to-follow and not excessively wordy. This printed portfolio uses a layout with stitched inserts that first presents the story behind each work, then invites the audience to look inside and see the work for themselves. Include these details in your portfolio so that your client has some insight into your process get a better idea of what to expect from you. Just because something looks good doesn’t mean your clients will know what they are looking at or how it came to be. Remember that the people looking at your portfolio will be much less familiar with your work than you.
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